Part-time or contract
A set number of days a week, or a set term. You pay for the time the role needs, not a full-time package.
Fractional leadership / UNSWAYD Consulting
Senior commercial leadership, without the full-time hire.
Part-time or contract. Embedded and defined. A couple of days a week or a set term, with a clear role. Experience built inside rights holders, agencies, clubs and major events, working as part of your team.
What fractional means
Senior without the salary.
Fractional leadership is becoming more common in Australia. In plain terms, you get an experienced leader inside your business on a part-time or contract basis, for as long as the work needs it.
Embedded
Inside the team, in the meetings and owning outcomes. Not a report delivered from the outside.
Defined
Scope, authority, time commitment and term agreed before day one, then reviewed as the work moves.
While you hire
Keep a key role moving and the team steady while the permanent search runs.
Before you hire
Get senior capability now, before the revenue or the structure justifies a full-time role.
Through change
A restructure, a new season, a new market or a leadership gap that needs experienced hands for a set period.
The value of an independent ally is not distance from the situation. It is clarity within it.
Ways to work together
Three ways in. Each defined from day one.
Every engagement sets out scope, authority, outputs and responsibilities before the work starts.
01 / Embedded capacity
Fractional Leadership
Senior capability embedded for an agreed period, function or priority without requiring a permanent senior hire. Defined around scope, responsibility, time commitment and decision authority.
Best when there is a leadership gap, a transition or a priority that needs an experienced owner now.
Talk through a priority
02 / Leaders and teams
Workshops & Programs
Facilitated workshops and group programs for leadership teams and staff, built on the C3 framework: Compete, Convert, Capitalise. A shared language for what shows up under pressure, and a trained response the team can repeat.
Best when a team is carrying real pressure and needs to perform through it, together. Run as a single workshop or a group program for leadership teams, tailored to your organisation.
Ask about workshops and programs
03 / Defined scope
Consulting Projects
Defined work around a commercial, organisational or delivery problem. From commercial and growth strategy to partnerships, operating models, major events and cross-functional delivery.
Best when the problem is clear enough to scope and needs senior thinking and hands to move it.
Talk through a priority
Who it's for
The roles Aiden steps into.
For rights holders, agencies, leagues, clubs, venues and brands across sport and business.
Fractional or interim GM
Holding a function or business unit steady through a gap, a transition or a growth period.
Fractional Commercial Director
Commercial strategy, growth priorities, market entry and the decisions that carry revenue.
Partnerships and growth lead
Partnership strategy, sales, renewals and strategic accounts. Head of Partnerships cover while you recruit, or until the revenue justifies the role.
Fan engagement and major events lead
Match-day and fan experience, sports presentation and major-event delivery, end to end.
High performance lead
High-performance systems, pathways and programs that connect people to results.
Not sure which role?
Start with the situation. The role gets shaped around what needs to move.
Experience behind the perspective
From inside the team and around the leadership table.
Aiden Blizzard brings more than twenty years of collective experience across elite competition, high performance, commercial strategy, partnerships, growth, fan engagement and major-event delivery.
His career has taken him inside rights holders, governing bodies, clubs, teams, and sport and entertainment agencies across Australia and international markets. It began with 14 years as a professional cricketer and continued through senior leadership roles carrying responsibility for people, performance, commercial outcomes and complex cross-functional delivery.
He has experienced leadership decisions as the athlete expected to execute them, then made and delivered those decisions as the leader accountable for the outcome. That gives him a practical view of how strategy, people and delivery connect, and where that connection starts to break down.
KOJO / PMY Group
General Manager, Partnerships & Growth APAC
Previously Head of Partnerships & Growth and Business Director. Senior leadership responsibility across commercial strategy, partnerships, growth, fan engagement and major-event delivery, with support for key global growth markets.
Cricket Australia
Match Day Experience Director · National Partnerships & Player Connection Manager
Secondments across international cricket, Big Bash, events, partnerships, player connection and fan experience.
TLA Worldwide (now TGI Sport)
Group Account Director · Cricket Lead
Rights-holder and brand partnerships, strategic accounts, events, fan engagement and integrated commercial programs.
Cricket ACT
General Manager, High Performance
High-performance systems and elite pathways, professional and semi-professional program management, people and organisational leadership.
MBA · Postgraduate Diploma in Strategic Leadership
Work before UNSWAYD
Experience behind the decisions.
Drawn from Aiden's previous leadership roles across rights holders and agencies.
Rights holders and clubsMatch-day and fan-engagement experiences end to end, across international and domestic cricket, AFL, netball, basketball, football, rugby league and tennis.
National and multinational brandsSponsorship and partnership programs, from the first commercial conversation to what the audience sees.
Major stadiums and venuesEnd-to-end stadium and precinct match-day experience and major-event operations across Australia.
High performanceFourteen years as a professional athlete, then coaching and high-performance leadership.
+20 pointsPartner NPS improvement across a season.
One market modelA unified go-to-market approach connecting new business, growth and retention.
Full restructureA redesign of high-performance and pathway operations to meet current demands and build capacity for growth.
Fractional, explained
Questions people ask first.
What is fractional leadership?
An experienced leader working inside your business on a part-time or contract basis, for as long as the work needs it. Scope, authority, time commitment and term are agreed before day one.
How much time does it involve?
Usually a couple of days a week, or a set term. It is agreed up front and reviewed as the work moves.
Which roles does Aiden step into?
Fractional or interim GM, commercial director, partnerships and growth lead, fan engagement and major events lead, and high performance lead.
Is it only for sport?
No. Most of Aiden's experience sits with rights holders, agencies, leagues, clubs and venues, and the same work applies to brands and businesses outside sport.
How is it priced?
Each engagement is quoted to the days, term and scope of the role.
Where does the work happen?
Aiden is based in Bali and works with organisations in Australia and internationally.
How do the workshops fit in?
A team workshop or group program is often the first piece of work together. Each one stands on its own, and each can lead to fractional support.
Start a conversation
Connect on LinkedIn
Start with what needs to move.
A situation, a priority or a question. It doesn't need to be a polished brief. Enquiries go directly to Aiden Blizzard.
aiden.blizzard@unswayd.com